March 2019 - January 2020
SOFA.COM - JUNIOR GRAPHIC DESIGNER
I created a wide range of print and digital collateral in order to support the wider Marketing function of the business. Playing an integral role within the Marketing team to produce assets for the eCommerce, retail and marketing campaigns. I was tasked with developing new concepts through to design and production stages as well as completing and creating artwork for brand communications. Overall, I played a vital role in all print formats to do with the business including POS, Catalogues, Door Drops and Flyers. On a day-to-day basis, I designed assets for the website, weekly emails, social and paid media channels whilst researching images, typography, design trends and keeping on top of competitors’ content. As of October 2019, I had my designs for sofa.com’s brand campaign displayed on digital screens all over the UK. I have also re-designed the Trade Brochure and contributed heavily to the SS19 and AW19 catalogs.